How Search Engine Algorithms Determine Website Rankings
In website publishing there are do?s and don?ts that webmasters and web users alike should be aware of. These are meant to promote responsible Internet usage and encourage ethical online practices. But despite the efforts of search engine companies to filter out websites containing suspicious elements, why are there still many fraudulent activities online??
There are a number of reasons why some people engage in black hat SEO. One, they (webmasters) believe that they can mislead search engines. Two, there are webmasters who think they will not be caught because search engines don?t pay attention to these kinds of activities online. Third, search engines impose different penalties, though most often a website is delisted from search results once it is caught spamming.?
This is why search engines continuously improve and change their algorithms (usually without announcing it it) to ensure that only the most relevant website would appear on the result page. Examples of these are the recently implemented Google Panda and Penguin, both aiming to filter out low quality, over optimized, and spam-filled websites.?
These recent changes in Google?s algorithms are quite unpredicted, but for a trusted and widely used search engine it?s only natural for Google to protect its web ranking schemes. This is one of the important guarantees Google could give to any business in Singapore that wants to submit a website to this search engine company. Any Singapore business owner aiming for online visibility should therefore hire SEO companies in Singapore that are aware of Google?s webmaster guidelines.?
But what if your website consists of spam elements without being aware of it? It does happen, and in fact some web designers commit it several times due to over experimenting. This can also happen when some content management system generates hidden text sections. Although these don?t deliberately mislead web surfers, search engines might read the hidden texts as a spamming technique. ?
It is important thereby that the SEO SG company you hire for your web optimization is expert and updated with search engine algorithms. After all, the key requirements for search engines will certainly change over time.
For related articles on seo sg or visit www.magicwebs.com.sg
Source: http://arthritis.info.ms/2012/12/30/filtering-out-spam-filled-websites/
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