Bissell launches facebook campaign to help homeless pets, photo courtesy of Ashley Cox, freedigitalphotos.com
PR Newswire is reporting that BISSELL, the 135 year old top-selling brand in floor care appliances in North America and major supporter of pet adoptions, has launched a new campaign to help find forever homes for pets who are in shelters and adoption facilities.
BISSELL, which is in its fourth generation of family leadership, has partnered with Petfinder.com Foundation , a non-profit organization that works with animal shelters and rescues across North America to ensure no adoptable pet is euthanized for lack of a home to help raise funds for this worthwhile endeavor.
BISSELL believes that pets are part of the family and wants to see more four-legged friends find forever homes,? said Rich Sorota, senior vice president and general manager of global marketing and sales for BISSELL. ?Sadly, our research shows many Americans don?t have pets because of the messes they make ? 38% say they?d add a pet to their home if clean-up was easier. This misconception compels us to support adoption groups like the Petfinder.com Foundation, and to continue to develop tools that simplify pet clean-up.?
To rally consumers around pet adoption and spread the word that pet clean-up need not be a deterrent, BISSELL is inviting pet lovers across the United States and most of Canada to join the effort via its Facebook page this summer. Those who are not yet fans of BISSELL?s Facebook page can register and the company will make a 50-cent donation to the Petfinder.com Foundation. Existing fans who wish to contribute to the campaign can share this short video with their friends and family and encourage them to participate as well.
?As a company and as pet owners ourselves, we are passionate about supporting the pet community and serving as a resource for pet owners,? said Sorota. ?With this campaign, we aim to help more Americans understand that cleaning up after pets doesn?t have to be a chore and shouldn?t discourage people from adopting pets.?
BISSELL helps support the pet community through a variety of? contributions to more than 100 U.S. pet charities totaling over $200,000 annually. The company is committed to providing pet owners with effective, easy-to-use pet clean-up products. For information on the complete line of BISSELL pet products, cleaning tips and more, visit the online Pet Lovers Community at www.bissell.com/pets.
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