In UK Online Property Landgrab, Zoopla Will Power Listings For Lebedev?s Independent, Evening Standard

Hot on the heels of completing its acquisition of Findaproperty last week, Zoopla is increasing its online real estate inventory once again: it will operate the property portals for the UK daily newspapers the Independent, the Evening Standard, and the Evening Standard's popular standalone property site (itself an offshoot of a printed supplement)?Homes And Property, on an exclusive basis.?All three publications are owned by the Russian oligarch Alexander Lebedev. The partnership went live today. The move is interesting on two levels. First of all, it's a sign of how Zoopla is continuing to move aggressively in its bid to outpace its biggest rival, RightMove, and potentially Google, in the UK online property market, one of the biggest in Europe (and therefore a key target for, say, U.S. players who may have their eye on international expansion). Second of all, it's yet another sign of how newspapers are continuing to downsize, cut expenses and outsource operations in a bid to save money to offset their declines in readership and ad revenues, and their costly print operations, but they're doing so in a way that is eating into areas that once used to give them very healthy margins and actually drive revenues.

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